American contemporary fashion photography cutting-edge: good photographers paint with cameras, and the colors are saturated and sensual

American photographer Erik Madigan Heck Erik Madigan Heck (b.1983) approaches photography with the sensitivity of an artist. His photographs are saturated, sensual, and often refer to historical artwork and literature. The work feels both painterly and modern photographic imagery. Heck works with the world's top art, design and fashion brands, including New York Magazine, Harper's Market, Sotheby's, Valentino and Gucci. His works are colorful and imaginative, like stunning paintings. Eric's shoots tend to be well thought out: designing sets and everything related to the finished image. Designing through set work, Eric builds and changes color over and over on set until he gets it to a color range he really likes. These colors ultimately unite his studio and scenography practice. Although he has shot fashion blockbusters for many brands and periodicals for a long time, he never considers himself a fashion photographer, but an artist who uses multiple media to create. Erik Madigan Heck from Minnesota is one of the youngest and most promising American fashion photographers in the contemporary art scene. Eric's photographs push the concept to new limits, creating images that go beyond traditional fashion photography. Most of Eric's favorite works are landscape-focused. The images are very cynical and do not show an empathic view of the world. There is not enough work to be truly beautiful and to show our relationship with nature. I think that's important, especially when it comes to fashion. Eric Madigan Heck was 14 years old. Mom, a painter, bought him a camera and took him out every week to take pictures. Eric was exposed to art from an early age. Parents would take her to museums. Her mother preferred Impressionist painters such as Edouard Villar, Nabis and Edgar Degas. Eric enjoys looking at contemporary painters such as Peter Doig and Gerhard Richter, as well as 15th-century Flemish portraits. Inspiration can come from anywhere. At the time Eric wanted to be a photographer. He studied political science and philosophy, not photography, but Eric knew that was what he was going to do. Eric has always wanted to try painting with photography and always preferred painting over photography.

About the creative process:

I take a photo and then sometimes spend weeks building up the color layer by layer, like paint on a canvas . The photographer was involved in the creation of Sotheby's Diamonds campaign thanks to a photo of model Kirsten Owen that looks very similar to a Flemish portrait of the early 1500s made for Harper's Bazaar UK in October 2016. For Sotheby's diamonds, the piece had to reference different periods in art history and be fairly openly linked. For example, the image of the girl in a golden dress revisits the compositional aesthetics of the master's painting and renews this tradition for the viewer. There are three different campaigns, based on three different collections. Some images are vibrant and Impressionist, while others focus more on classic portraiture. Jewelry is the main focus, so the imagery is developed around each piece.

Eric believes that the distinction between photographers and artists comes from creative intent.

My friend Christopher Anderson is a photographer in the truest sense of the word: he shoots all day, every day. Some fine art photographers, they might do a project every five years. I don't think like other photographers. If you consider yourself an artist, most of your work starts with a concept, and a lot of times I think about it long before I even pick up my camera and take a picture. "A lot of what we see today has to do with faces - celebrities, a person's politics and their endorsements." "I wanted to refocus my attention on the most fundamental element that I think fashion and art really care about - color. , form, texture, and seeing a space that transcends itself. For me, fashion is just another mode of understanding our relationship with the transcendent qualities of beauty.”

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