The design logic behind different types of hotels: Hotel design, isn't the more beautiful the better?

What is the core value of commercial space design? Why should I pay a much higher price than the decoration company and ask you to redesign it for me? In the years of designing, we often hear people ask such questions. In fact, this question is easy to answer: the core value of commercial space design is to empower the space through highly creative and targeted design, and help customers win market competition and business returns. It is the customer who pays for the design, but the ultimate customer facing the commercial space design is the consumer. According to the characteristics of space, it is the ultimate goal of commercial space design to gain insight into the psychology and needs of different types of consumers and design the most suitable space. This goal is universal. In terms of hotel design, the design logic behind it is completely different for different types of hotels. Here are some examples of the most common types of hotel designs.

Business Hotels

The audience of business hotels is mostly business people on business trips and meetings. For them, apart from basic requirements such as cleanliness and hygiene, the most important thing is efficiency. Efficiency comes first in business travel. Therefore, the design of business hotels should focus on efficiency and standardization. Do not over-decorate. The appropriate choice is a fully standardized hotel chain. From before check-in to departure, the entire moving line and nodes of each link are consistent, reducing the decision-making cost of consumers.

Resort hotels

Consumers of resort hotels have extremely high requirements for hotel design style, dining features, entertainment and leisure facilities, etc. Relaxation, leisure, and feeling the local customs are their first needs. Therefore, in the design of resort hotels, it is particularly important to design around "comfort" in combination with regional characteristics. Consumers are temporarily withdrawn from their own lives, and what they expect is a place to live that is higher than their original life. When designing a resort hotel, we should rely on spatial thinking and artistic thinking to extract a tonal atmosphere that originates from life and is higher than life, and creates a differentiated hotel space that integrates nature, humanities and aesthetics.

Theme Hotel

The consumers of the theme hotel are all groups with a certain interest in the theme culture. Therefore, when designing a theme hotel, the establishment of a characteristic theme culture is the top priority. The key to the success of a theme hotel is whether it can get rid of the homogeneous competition of other hotels through design. Focusing on the established theme, the hotel's comprehensive resource advantages will be brought into play, a unique cultural atmosphere will be formed, and the recognition of specific user groups will be sought, so that the "theme" of the theme hotel can be established and seek long-term development. The design logic of the above different types of hotel design, in the final analysis, is actually based on the grasp of consumer psychology and needs. Not just hotel design, this logic is applicable to any commercial space scenario. "Whoever wins the hearts and minds of the people wins the world", business competition is a war without gunpowder smoke. Through commercial space design, empowering the space and increasing the chances of winning in commercial competition may be the core value of commercial space design.

(Responsible editor：Dark)